
Gary Cooper started as a supporter of WTLW. He grew up in a home where his parents went to church on Christmas and Easter and that was about it. However, his parents wanted him and his siblings to attend church. Attending church didn’t stop Cooper from having a negative attitude toward TV programs asking for money.
“My wife and mother-in-law were watching the TV-44 telethon,” he explains. “They had almost made their goal, and God laid it on my heart to give a substantial gift to the station.”
He adds, “I saw fruit and the authenticity of the people and I knew I wanted to be involved financially in that.”
From supporter, Cooper became a board member from 1985 to 1993. When the station started up the news product, they started looking for a general sales manager. So, Cooper went from being a board member to having a job with the station as the general sales manager.
He had a lot of previous experience. For about 25 years, Cooper was the president and CEO of his own oil drilling business in the Midwest. His father was in the drilling business, so Cooper and his brother followed in their father’s footsteps.
Over time, Cooper realized that the 80 to 90 hours a week that were necessary to make the business work also made it difficult to spend time with his family and to serve in any kind of ministry.
“My personal testimony is that Kingdom-building became more important to me than empire-building,” he explains.
Cooper worked at WTLW for several years, but he left for a while when the station stopped producing a local newscast. He came back in 2005, once again as the general sales manager. “I said I would work about three years,” he says. “That was four years ago.”
While Cooper and his wife of 42 years may eventually retire completely, he is uncertain exactly when that will take place.
Cooper, who is a staunch supporter of WTLW says, “I have several passions in my life. Number one is Jesus, then my family, then my country, then my job. I have really enjoyed being at Channel 44. It is a very positive environment and I feel it is where God wants me to be.”